Internet Cookie Policy

1. Introduction

South Wales Medical Services (SWMS) is committed to providing a user-friendly and informative online experience to our website visitors. This Internet Cookie Policy outlines our practices regarding the use of cookies and similar technologies on our website to enhance user experience, gather information, and improve the quality of our services.

2. What are Cookies?

2.1. Cookies are small text files that are stored on your computer or device when you visit a website. They enable websites to remember your preferences and actions over time, making your interactions with the website more efficient and personalized.

3. Types of Cookies We Use

3.1. Essential Cookies: These cookies are necessary for the website to function properly. They enable basic functionalities such as page navigation, accessing secure areas, and enabling certain features.

3.2. Analytical/Performance Cookies: These cookies allow us to collect anonymous data on how visitors use our website. This helps us analyze website traffic, understand user behavior, and improve the website’s functionality.

3.3. Functionality Cookies: Functionality cookies enable the website to remember choices you make (such as language preference or region) and provide enhanced, more personalized features.

3.4. Targeting/Advertising Cookies: These cookies are used to deliver targeted advertising content based on your interests and browsing history. They also help measure the effectiveness of advertising campaigns.

4. Consent to Cookie Usage

4.1. By using our website, you consent to the use of cookies and similar technologies as described in this policy. You can control and manage cookie settings through your web browser’s settings. However, disabling certain cookies may impact the functionality and user experience of the website.

5. Third-Party Cookies

5.1. We may also use third-party services that use cookies to collect information about your online activities across different websites for analytical and advertising purposes. These third-party services have their own privacy policies and practices, which we recommend reviewing.

6. Retention of Cookie Data

6.1. The retention period for cookie data varies depending on the type of cookie and its purpose. Some cookies are stored only for the duration of your visit, while others may remain on your device for a longer period.

7. How to Manage Cookies

7.1. You can adjust your browser settings to control and delete cookies. Please note that disabling or deleting certain cookies may affect your ability to access and use certain features on our website.

8. Privacy

8.1. Any information collected through cookies is treated in accordance with our Privacy Policy, which outlines how we collect, use, and protect your personal information.

9. Changes to this Policy

9.1. We may update this Cookie Policy to reflect changes in technology, applicable laws, and our operational practices. Any changes will be posted on this page, and your continued use of the website after such changes signifies your agreement with the updated policy.

10. Contact Us

10.1. If you have any questions, concerns, or requests related to this Cookie Policy, you can contact us at [contact information].

11. Conclusion

SWMS is committed to maintaining transparency and providing you with control over your online experience. This Cookie Policy outlines our use of cookies and aims to help you make informed decisions about your online privacy.


Simon Garratt
Managing Director
18th August 2023