South Wales Medical Services (SWMS) provides professional, Purple Guide–aligned festival medical cover delivered by experienced, qualified staff — led and supported by frontline Ambulance Technicians and Paramedics.

Our structure ensures every deployment meets the highest standards of clinical care, documentation, and compliance — from small community gatherings to multi-day festivals with on-site medical centres and ambulance transport units.

What makes us different is our end-to-end partnership approach. From your first enquiry, you’ll have a dedicated Account Manager who supports you through every phase of your event:

• Pre-event Medical Needs Assessment and risk profiling

• Site visits and access route planning for aid points and emergency ingress/egress

• Attendance at Safety Advisory Group (SAG) meetings and liaison with local authorities

• Live-phase operations, ensuring real-time coordination with Event Control, Security, and Welfare teams

• Break-down support and detailed post-event clinical/statistical reporting ready for licensing, insurance, and planning

We don’t just provide medical cover — we embed within your event planning, helping you build a safe, compliant, and enjoyable experience from concept to close-down.